I think 'parts of' microsoft really did become cool.
In developers world, pushing open source, or in gaming - xbox game pass is just best value that there is.
But for every cool department, there also exists one that still behaves as a predatory corpo. And it seems to me like their main target are 'normie' users.
Microsoft is ultimately a for-profit publicly-owned company, and are motivated to increase shareholder value. Being perceived as cool by the open-source community might play into that in some ways, but ultimately there isn't any revenue there.
In developers world, pushing open source, or in gaming - xbox game pass is just best value that there is.
But for every cool department, there also exists one that still behaves as a predatory corpo. And it seems to me like their main target are 'normie' users.