I remember even Sam said this, he said something along the lines that if you are just building something that is effectively a missing feature of ChatGPT or one of there products, they are going to end up replacing you, so you need to be building something more significant.
That is the conclusion I’ve come to with all of my AI ideas so far. Easy to be replaced by a feature in ChatGPT or Copilot. Hard to create a meaningful moat.