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> They retracted it because it ended up causing a Striesand Effect, putting a lot of sunlight on how airlines do a very brisk business selling "lost" luggage.

... and lots of cases of "lost" luggage being due to the fact that decades after implementing paper tags, neither airlines nor bag/trolley manufacturers have gotten their asses together and worked on a standardized way to reduce instances of tags simply getting ripped off during handling.

Like, it wouldn't even be that hard. Place a long, wide recess maybe 2mm deep along the entire trolley, where the tag can be stuck in and is guarded that way against conveyor belts or other bags ripping off the tag.

And maybe invent a system where you have to scan your boarding pass and the tag barcode to leave the baggage claim area to reduce the amount of cases where people have taken the wrong bag.




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