Without Hanna and Lauri, you can't have a good hydraulic press moment.
It was obvious from the moment it started that it was CGI, so... no actual destruction occurred. Rewatching it, it seems rather random, like they wanted cinematographic moments, without any actual narrative. It was designed to be forgettable. Not a good use of marketing budget.
It certainly was not obvious to me that it’s CGI, I had to go back and check after reading your comment, and from what I’ve seen online most people think it’s real.
If their intention was to communicate that it’s CGI then that was an abject failure.
Actual destruction isn't relevant. The idea of destroying musical instruments because a new iPad is in town, is jarring. The ad lingers on pointless destruction. Why not spend the time showing the new iPad? It's sad when advertising is stuck so far up its own clever-hole, it loses grip on reality.
Edit: I just watched it again. It's definitely not obvious CGI, not sure how you can say that. Camera lenses shattering, paint spilling, wood splintering realistically.
The press itself is ridiculous, you can't have two skinny cylinders like that pressing out a platen that wide and expect to get any reasonable forces. Maybe it's too much time watching the limitations of the 150 ton press, but it all just seemed like someone's idea of what a press is, instead of an actual press... in hyper-real cgi.
It was obvious from the moment it started that it was CGI, so... no actual destruction occurred. Rewatching it, it seems rather random, like they wanted cinematographic moments, without any actual narrative. It was designed to be forgettable. Not a good use of marketing budget.