I don't understand the outrage. It's cgi, and very obvious cgi at that. The items bend and explode in an exaggerated cartoon fashion.
It's whimsical. No instruments have been destroyed. No actual paint has been spilled. We don't get mad at destruction in a pixar movie. We cheer when rock stars smash their actual guitars after a live performance. We don't live in a culture that abhors destruction.
Do people just not recognize CGI? Is that's what's happening here?
The outrage is that supposed culture is being destroyed and turned into a soulless apple device. Apple implies that you can replace all the things with the ipad, which isn't true- you can't perfectly emulate a trumpet, for example. All in all a dystopian take
I don't understand it either. I do creative writing, and it didn't shock me or made me feel bad. I thought the ad was meant to show what kind of CGI you could make with an iPad.
Having watched a whole bunch of hydraulic press content, it didn't stand out as particularly unreal. Books for instance violently explode when compressed.
Audiences do, in fact, cheer when a rock star smashes his guitar.
And for me it does matter it's CGI. Because actual destruction is not the same as simulated destruction. Cartoon violence can be funny but real violence never is.
It’s not about the CGI, but the sentiment it expresses. Hugh Grant summed it up well: “The destruction of the human experience. Courtesy of Silicon Valley.”
But that's not what I see! What I see is a beautifully crafted CGI animation that passionate people worked super hard on. The ad is technically very well done and the music suits it perfectly. And the message is about tech as a product for creative expression as opposed to content consumption.
The ad isn't about destruction just because it features destruction. We don't apply this standard to movies, books, or any other creative work.
It's whimsical. No instruments have been destroyed. No actual paint has been spilled. We don't get mad at destruction in a pixar movie. We cheer when rock stars smash their actual guitars after a live performance. We don't live in a culture that abhors destruction.
Do people just not recognize CGI? Is that's what's happening here?