Somewhere along the way the wires in my brain have crossed and started associating the word 'content' with 'litter'. So a 'content creator' became 'litterer'. It made it make sense to me why the internet feels more and more awful. It's like a park being more and more covered with litter.
“Content” comes from a world where selling adverts is the primary business and the “content” is just used as a bait or lure to attract eyeballs. The quality of the “content” is a remote concern.
In Great Automatic Grammatizator by Roald Dahl was one of the
stories that stayed with me through the years. In the story, there is a machine that can write stories, replacing authors but they were at least paying real authors to use their names.
https://en.wikipedia.org/wiki/The_Great_Automatic_Grammatiza...