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> People here seem to treat this like advertising, because it kinda sounds familiar to advertising.

Because it is.

Whether or not OpenAI pays the publisher or the publisher pays OpenAI, it's still an agreement to "help ChatGPT users more easily discover and engage with publishers’ brands and content". In this case, the publisher "pays" in the form of giving OpenAI their data in return for OpenAI putting product placement into their responses.

That's advertising, no matter how you slice it.




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