If old navy CEO asked me to pay $5000 up front for jeans that can't wear out and that wash themselves, and had been saying that it'll be here next year for five years, I'd be pretty skeptical too. I also would encourage refunds or investigation when I buy it and the features are never delivered.
If people had to research the CEO of Old Navy before they bought a pair of pants from oldnavy.com, it would be pretty bad for our economy.
And there are markets like this where trust is low, and they don't function well.