That would also apply to Apple products then, and especially so to their laptops. I actually bought a MacBook Air recently and the thing that I like most about it is how comfortable the keyboard and especially the trackpad is compared even to high-end ThinkPads. And, on the other hand, the trackpad on my T14s is certainly quite sufficient to operate it, so this comfort that MacBook offers is beyond the bare necessity of function.

By that definition, Zara is a luxury clothing brand, Braun is a luxury appliance maker, and Renault is a luxury car brand. I think it requires significantly more.