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Not sure in which world you’re living. Remember shareware and cracked versions of it? Remember having to jump through hoops to get paid for software (or indeed to pay, if you were a user)? Especially if user and developer lived in different countries.

Apple created a new reality where you pay 99 cents and buy to own. It made so very compelling, through general ease of payment flow that just works worldwide and through a large ecosystem of compelling hardware.

Then, subscription behemoths like Epic started crying how it’s all unfair. Of course, it is to them, but there is no way kowtowing to them is beneficial to small app developers.



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