For someone who doesn't like running and isn't a runner... I'd advise them to try a different exercise ;-)

Seriously, I have a friend who assumes that exercise == going to the gym... and she hates the gym. But she keeps trying to force that round peg into a square hole!

I've tried asking her, "well, do you like tennis? Dancing? Rock climbing?" But apparently those don't count.

This is a fair and, as far as I can tell, accurate response. There's a huge difference between new runner strategy and optimized runner strategy. Any optimized fitness/habit plan should be just complex enough that you will maintain it, and that's different for everyone.

Another way to look at this: "ideal" has different definitions depending on whether it's maintainable for any given individual, as well as a definition for "what's the best way to do this if you take willpower out of the equation?"