Yeah Dan, that's right on. The basic business practices employed today would flow through to the tentacles of specialization and the over reaching controls and management would still reside at the top like any other holding company structure. It's likely you could improve on the typical holding company structure but something along those lines. I work at the Group level of a global financial services firm and I think my stripes are showing a bit here :) Not just mobile apps but also a p2p apps expert, b2b apps expert, transaction processing expert...the options are as broad as the marketplace. I'm thinking big.