This article tries to describe the past, present & potential future of the relationships between the Media, Tech, and their Audiences. However, I felt the stream-of-conscious style was disorganized, and its ideas were undeveloped.

If the writer had instead developed a logical mental model of those relationships and presented them in stages, I could follow along easier and appreciate their points better. Even better, a few diagrams to demonstrate how they see the territory shifting over time. Wrap it up with citations on prior art, and then it may yet be a proper tech spec :^)