There is no such thing as "easy money" -- hence the term "10 year overnight success." If you implemented an idea first, you will be the space leader, and your competitors won't be able to budge your position unless they significantly improve upon your idea. Look at Angry Birds or Minecraft. They both were relatively easy to make, but hard enough that not just anybody could do it. Despite both of them constantly releasing their numbers, no one has been able to take over their space (there have been many clones, even successful ones, but they are still far behind in terms of monetary success).
What you WANT to do:
Brag about your success. Even fudge the numbers if you have to. Your success will get you in the headlines, which is free advertising for you.
There is no such thing as "easy money" -- hence the term "10 year overnight success." If you implemented an idea first, you will be the space leader, and your competitors won't be able to budge your position unless they significantly improve upon your idea. Look at Angry Birds or Minecraft. They both were relatively easy to make, but hard enough that not just anybody could do it. Despite both of them constantly releasing their numbers, no one has been able to take over their space (there have been many clones, even successful ones, but they are still far behind in terms of monetary success).
What you WANT to do:
Brag about your success. Even fudge the numbers if you have to. Your success will get you in the headlines, which is free advertising for you.