OK, that makes sense when an idea can be so easily cloned.

The original article now has a parenthetical note: (edit: if your 'trick' can be easily cloned)

I agree with the updated article and with your example. If mmaunder also conditionalizes his comment on the idea being easily cloned, we're all in agreement.

I thought that was obvious from the proposed time-frame but I made it explicit because it apparently wasn't clear enough.

If it takes a decade to clone your idea, by all means, publish all your data.