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"Be a submarine. Stay underwater, rake in the $ and be happy with your success."

Are you really advocating that the model for sustaining/growing good business is to keep shctum about it and hope your competitors don't notice?

I must say it seems somewhat backwards that someone would actively seek to stunt the popularity of their product by keeping it under wraps and so trading off overall reach.

Personally I would rather work in an environment where imitation is viewed as catalyst for innovation.




> Are you really advocating that the model for sustaining/growing good business is to keep shctum about it and hope your competitors don't notice?

No, that was not what I was advocating.


Inherently, exposure tends to be perpetual, and so it certainly does seem that at the time you are growing fast (viral?) is actually an excellently poignant time to increase exposure.

I certainly agree that one should be careful to not just completely erode any competitive advantage, however I would absolutely support anyone sharing the success of their app. I mean, that's one of the reasons we're all here, right?




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