But they are the dominant player, and have been for many years.
Their only real competitor in terms of market share right now are Sony's Playstation VR headsets, and Meta is easily outcompeting them. The HTC Vive is far behind in sales, and Apple hopes to sell as many headsets in an entire year as the Playstation VR2 sold in the first 6 weeks (which is still impressive considering the order of magnitude price difference). Everyone else seems to be in enterprise-sales mode, which drives profit but not market share. Well, except for ByteDance's Pico, but they don't seem to be doing great outside of China.
Their only real competitor in terms of market share right now are Sony's Playstation VR headsets, and Meta is easily outcompeting them. The HTC Vive is far behind in sales, and Apple hopes to sell as many headsets in an entire year as the Playstation VR2 sold in the first 6 weeks (which is still impressive considering the order of magnitude price difference). Everyone else seems to be in enterprise-sales mode, which drives profit but not market share. Well, except for ByteDance's Pico, but they don't seem to be doing great outside of China.