One sweetspot Zoho I think has been in more from fortunate circumstances was grinding away as a GSuite competitor for years on years without the wasteful budgets or engineering egos of Silicon Valley.
This way they naturally had to focus on core features more, which they did well enough, and understanding vertical integration as one of the main pillars of their organizational culture.
This way they naturally had to focus on core features more, which they did well enough, and understanding vertical integration as one of the main pillars of their organizational culture.