Did you read the article? The whole point is that African companies are replacing GOOG and MSFT with Zoho because Zoho is more responsive to their needs.
Increasingly, American companies cannot expect to succeed internationally on the strength of brand alone, if they are not willing to customize their product and service offerings to meet local requirements.
Increasingly, American companies cannot expect to succeed internationally on the strength of brand alone, if they are not willing to customize their product and service offerings to meet local requirements.