Can someone explain to me why the reddit leaders want the new interface? Is it because the old one can't track users as well or what? Why don't they just add trackers to the old interface? Or what's the reason?
From the outside it looks like only the new interface is actually in development anymore. When hitting the new interface on mobile you get often stuck on a page forcing you to use the app. The whole new interface feels like a big sales page for their app. Can't imagine that the bugs in old reddit are unknown or unfixable and I have the impression they are deliberately there to annoy users.
I guess the goal of maximizing app usage is related to ads and tracking and also adblocking and probably fraud prevention.
Pure speculation on my side but it's what everyone else seems to be doing. Lock your users into your walled garden and avoid bots, scrapers, click-fraud while improving some metrics regarding ads, as ads on mobile are probably easier to target and reddit earns more on them. No idea if you can advertise specifically on mobile.
Additionally the new interface seems to require more clicks = impressions.
If someone has any real info and not only wild guesses for their reasons please share :)
