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> People aren’t tacking Reddit to queries because they particularly like Reddit or because they want to see user generated content, it’s because it is literally the only way to get a result from Google that is not spam listicles or affiliates grifts. They’re applying a bandaid to their rapidly deteriorating search, but championing it as giving the people what they want.

Google knows what they're doing. A long time ago they needed your internet searches to learn about you and what you were thinking. Today, they have an endless stream of data from your android phone, from chrome, from every website using google analytics, from their DNS servers, etc. They don't need their search engine to spy on you anymore so they aren't going to waste money making it not suck. Search is basically dead to them. They just have to keep up appearances so that they can keep selling ads and preferential placement to the very same companies/spammers that are pushing relevant content out of sight.

Enjoy it while it lasts because Reddit will quickly fill with AI and ads and Google search will become entirely useless again.




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