> Then perform smaller venues and ration tickets to your most-devoted fans. Unfortunately, if you do that, it's tough to become a billionaire.
If you do that, it's tough to make any money at all. If you're, say, Dave Matthews Band and you have 50,000 people who want to come to each show, and you start saying you'll only play to 1,000 people at a time, the economics start going sideways. The size of the band has to shrink and/or the cost per ticket has to go way up. The secondhand/scalper market sends tickets sky high.
Ticketmaster/LiveNation allows big acts to fill big venues, which (despite how it may feel sometimes) actually makes the show available to more people at a lower price.
> If you're, say, Dave Matthews Band and you have 50,000 people who want to come to each show, and you start saying you'll only play to 1,000 people at a time, the economics start going sideways
There are plenty of 5 to 20k-seat venues that would be fine.
I don't know about your city, but Live Nation has been eating those up around here. I go to these kinds of venues exclusively, and over the last decade have gone from zero shows sold through Ticketmaster to maybe 50/50. At least the bar shows are safe, but those economics are obviously not fine.
If you do that, it's tough to make any money at all. If you're, say, Dave Matthews Band and you have 50,000 people who want to come to each show, and you start saying you'll only play to 1,000 people at a time, the economics start going sideways. The size of the band has to shrink and/or the cost per ticket has to go way up. The secondhand/scalper market sends tickets sky high.
Ticketmaster/LiveNation allows big acts to fill big venues, which (despite how it may feel sometimes) actually makes the show available to more people at a lower price.