> Like, there's a reason you see Paw Patrol merch on every other kid everywhere - they release a highly addictive animated show for kids, and kids do the rest.

> The reason this doesn't work with devs is because unlike parents of kids, people with spending authority usually don't care, as devs are a cost centre and a number on a chart, not people generating value.

Perhaps the reason why this doesn't work with devs is that typical devs are much worse marketers than typical kids. :-)