Hasn’t this begun to change though? I did a brief stint at Sinch (the Swedish Twilio) and “developer go-to-market” was an established term there. My impression is that developers have started using so many cloud services and APIs that the old school approach (“nobody in engineering buys anything!”) is starting to crumble.
Author been living under a rock?Engineering/dev first companies been popular since the 2000s. Developer salaries are often the most expensive thing, so everyone in the c-suite cares that their people are more efficient. Developer love is table stakes if you want to be put in front of someone who can purchase.
If only sales were as easy as emailing the CEO or CTO and having them agree to a meeting
