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a friend from ESA explained it to me like this:

"we usually spend years to build something to put into orbit, even though 99% of the work is done in six months, because we have to be 1000% sure it will work, as it is too expensive to try again. If we can send something into space for a tenth of the current cost it means we can do it much more often, do more things, and do it faster."

So, I guess it's like low cost airlines did not change the flight industry (you could go from A to B even before) but they changed the game cause now it's a smaller deal to do it.




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