Yup, great point, & Zapier is working on very similar stuff! Our thinking is that incumbents have some disadvantages here (one example is that their data models for integrations all need to interrop with each other whereas we can delegate the data mapping to LLMs natively). Also, innovator's dilemma is real; we think we have a fighting chance at being a cleaner & faster product just by virtue of being very small and nimble and responsive to feedback.