Are you Product Marketing or Content Marketing/Demand Gen?
First - recognize that there is a significant difference between the two.
Second - chat with peer PMMs, Field Marketers, Growth PMs, etc to get good tips and advice.
Finally, I recommend reading Monetizing Innovation [0] in order to understand the Packaging and Pricing portion of Product Marketing. For Content Marketing/Demand Gen, I found Hacking Growth to be useful, but honestly there are a number of YC and adjacent podcasts that are fairly useful for that.
Finally - if you feel you don't like the role or the space, make sure to let you CEO know ASAP and make a transition plan with them. In my younger days I burnt a bridge with a good friend when I became an inexperienced VP Marketing/Demand Gen at their startup.
First - recognize that there is a significant difference between the two.
Second - chat with peer PMMs, Field Marketers, Growth PMs, etc to get good tips and advice.
Finally, I recommend reading Monetizing Innovation [0] in order to understand the Packaging and Pricing portion of Product Marketing. For Content Marketing/Demand Gen, I found Hacking Growth to be useful, but honestly there are a number of YC and adjacent podcasts that are fairly useful for that.
Finally - if you feel you don't like the role or the space, make sure to let you CEO know ASAP and make a transition plan with them. In my younger days I burnt a bridge with a good friend when I became an inexperienced VP Marketing/Demand Gen at their startup.
[0] - https://www.simon-kucher.com/en/insights/monetizing-innovati...