It is cutesy to use the word "bullshit" but it seems too colloquial to glean any real information from. What do they mean by "bullshitting?" Any sort of misleading? Pretending you know something when you don't? I guess I'm just tired of reverse-engineering your information to make a good clickbaity headline.
From a cursory glance at the article, they appear to use the word bullshit in the same sense as Frankfurt's essay on bullshit.
Frankfurt's essay goes into a lot of detail about what is and isn't bullshit. If I remember correctly, he differentiates between deception / fraud and bullshit, which he characterizes as lack of concern for the truth. A liar has an untruth they want you to believe, a bullshitter wants you to believe something, they just don't care whether it is an untruth or not.
Now of course, one might complain that Frankfurt hijacked a colloquial word for his idea, but he does spend a lot of time trying to understand the everyday use of the word bullshit.
