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It's an interesting situation.

We're all free not to buy Apple products if we don't like how they lock them down. There are several alternatives, Android being the most obvious. And yet, iPhones still sell well.

There are also minimum standards of behavior that we require of every participant in society, including regulations on the behavior of products.

The DMA's identification of "gatekeepers" makes a distinction between the requirements on products with smaller vs larger market shares. More successful products are now held to a higher standard, if you like.

This isn't unprecedented: progressive taxation, labor laws, etc -- there are many situations where this happens.

It's not like Apple has a monopoly on phones, but they're significant enough that the EU wants them to behave in a certain (different) way. Both the DMA and Apple's responses to it seem a bit clunky (so far). I expect it'll take some time for an equilibrium to emerge.

I think it's also notable that Apple now has (at least) three major different versions of its software/infrastructure: EU, China, and rest-of-world. I fear that's a trend that will only continue.




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