Yeah, I don't get it either. All the Android fanboys seem to be wanting iOS to turn into Android for some reason (what, the blue bubble is so bad?) and I also don't understand how a company that isn't a monopoly (because there is in fact choice in the market) can be dictated to how they run their app distribution. That's akin to telling me, a software consultant, how I should do my software consulting. Maybe the EU will soon tell me what IDE I have to use or I will get fined. Maybe I have to start offering my services on some public forum where everybody can bid on my time equally.