There's a small "settings" button to the left of the URL. Click it, and if it shows Sound already, enable it. Otherwise, click "Site settings" and enable it from that list.
I am having trouble making it work on Firefox. I guess I could add an option to show a little button. Playing audio is allowed, it's the autoplay aspect that isn't.
Most browsers will accept a mouse click or screen tap as user action which allows audio playback. I've used overlays to solve this problem, for example on https://cafegoblin.com (shameless plug for my friend's zine)
anyone know how to do this in chrome?