Not in this case, no. But in cases where I do have more knowledge, the additional detail makes it much easier to tell if there's anything of substance there, compared to traditional press releases which just make superficial marketing claims with minimal technical detail.
And if this were something more relevant to me, but where I didn't have expertise necessary to look at it, I could reach out to someone with the expertise needed to take a look. The point here is that it's very difficult talk at great length and in great detail about BS without making it apparent to experts that you're talking BS, whereas with a more traditional PR, the best you can often say is "well, if this is anything, these are very big claims."
Not in this case, no. But in cases where I do have more knowledge, the additional detail makes it much easier to tell if there's anything of substance there, compared to traditional press releases which just make superficial marketing claims with minimal technical detail.
And if this were something more relevant to me, but where I didn't have expertise necessary to look at it, I could reach out to someone with the expertise needed to take a look. The point here is that it's very difficult talk at great length and in great detail about BS without making it apparent to experts that you're talking BS, whereas with a more traditional PR, the best you can often say is "well, if this is anything, these are very big claims."