A question headline attracts the reader to read the sub-headline. And that is the purpose of headlines (and copy). To get people to read smoothly until they take out the CC and buy.
Problem is that if you overuse it in a blog (for example), then your writing style will end up souding like an infomercial.
Mind you, if you see yourself using linkbait to gain eyeballs, then your blog is just not worth reading (or advertising in).
A question headline attracts the reader to read the sub-headline. And that is the purpose of headlines (and copy). To get people to read smoothly until they take out the CC and buy.
Problem is that if you overuse it in a blog (for example), then your writing style will end up souding like an infomercial. Mind you, if you see yourself using linkbait to gain eyeballs, then your blog is just not worth reading (or advertising in).