Were the heck do you get the 50Bn number, where do you get the 10% number, and what leads you to believe that the problem is ease of use?

Does this 50Bn number include photos that the owner does not want to share? Photographers take tons of photos they throw away, professionals take photos for work (evidence, training, etc). I generally don't post photos at all.

"no uploading" -- does that mean I have to leave my computer on and connected? Or are you uploading in the background?

Is uploading to Flickr actually that hard? The demo looks like there is a pretty high 'click tax', to the point of choosing an iTunes/iPhoto xml library file, etc, and that's on top of downloading & installing the program and signing up with a credit card.

Nitpick on the home page: "adddress"

I always ask people what percentage of photos they share versus the number on their desktop and it's usually way less than 10%.

"no uploading" is really "no manual uploading". You do have to leave your computer (or appliance - coming soon) running and connected and we do auto-cache recent and more popular content.

Yes, the initial download, install, and picking photo/video source is work but it's a one time tax. Any photo or video that is dropped on the desktop is instantly shared and accessible.

I like your presentation. Very clean. on the Features page, I think changing the itunes/iphoto screens to a computer + photos illustration would go futher in saying 'straight from your drive' to the web.

Good luck

From a non-technical perspective, I do agree security will always be a concern and a challenge for us to overcome.

Thanks for the suggestion on the graphic.

This is my two cent advice to you guys: don’t get discourage by negative feedback from HN, read between lines. Take all comment with a positive spirit, critique should be a base for your work ahead. You must find ways to convince more people of the usage of your tool. Focus on converting more people into your cause; sell your product. HN is a tough crowd, but a crowd with experience and good judgment. Take all comments as a call to go back to your drawing board and do more magic.

Good luck guys and keep it up.

While inquiring HN minds may watch all 4 min, I doubt most users will. I recommend a 30 second teaser which gets the message across, and turn the rest into a how-to video which users can watch if they need help. The UI/UX of the site seems pretty simple, so I don't think people will need a walk through unless they're really dense.

Also the layout on http://www.cloudfireit.com/what_is_cloudfire.html is pretty off balance. Hurts my eyes!

That being said, I like the idea and I'll be signing up for the free trial :)

You might want to consider switching to something like getcloudfire.com or gocloudfire.com ... both are available.

not sure if this is a design issue but from "Who did you build CloudFire for?" to "Do people that want to access my media need to download anything?" is indented and bolded. While from "Do people need a login to access my media?" to "I have a ton of stuff, will my broadband connection be enough?" is not indented and displaying regular font size.

I don't think you're solving a problem that makes people's lives difficult at the moment. There is a huge resistance to change, so getting people to jump from flickr to cloudfire would require you convince them that a problem exists in the first place.

Maybe this product would appeal to a real power user who is uploading lots of photos/videos on a daily basis, but how many of these are there? How willing would they be to swap to a new service (especially given they have probably invested considerable time to build up their existing profiles)? How many are happy to install software and share data? How many consumers are happy to sign up for an ongoing fee?

Maybe your niche within a niche is big enough to build a business - I hope so because despite all the hurdles you have in front of you it looks like you have a nice looking product.

All the best.

Thanks for the comments.

I think you may want to play with your slugline:

"Tired of uploading your photos to Flickr to share pics with your friends and family? With Cloudfire, you'll never ever have to do it again. Here's why: the second a photo arrives in iPhoto, it's instantly streamed to web for anyone to see."

Not tight enough, but I get what it does reading that. (I know you do more than iPhoto, but it may click better for some folks.)

BTW, I'm not sure if I'm being a douche by saying this, but I don't prefer women's voices or Indian voices on screencasts. I prefer the British/American male accent. (My good buddy in Toronto is Indian, so I think I get a little latitude on calling out your accent.)

This is probably a problem with you rather than with the screencast. Not everyone is a white male that natively speaks English, so you might want to get used to other accents.

Geez, really? You're not sure?