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> Why do you assume that the benefits would outweigh said costs? That's a weird burden to set on the format.

I'm not assuming that there are those benefits, but that there are people to see them. Those who _very_ vocal about browsers (and Chrome in particular) not supporting it seem to think so or they wouldn't bother.

If I propose integrating good old Targa file support into Chrome, I'd also be asked about a cost/benefit analysis. And by building and using a polyfill to add that support, I show that I'm serious about Targa files, which gives credence to my cost/benefit analysis and also lets people play around with the Targa format, hopefully making it self-evident that the format is good, and from there that these benefits based on native support would be even better.

For JXL I see people talking the talk but, by and large, not walking the walk.




I see what you mean. Yeah, I think jpegxl is the format that I've heard about the most but never really seen in the wild. It's a chicken and egg problem but still, it's basically not used at all compared to the Mindshare it seems to have in these discussions




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