I don't care about lossless, but I find the Atmos mixes are usually exceptional. I don't know if it's that they are producing a more "audiophile" mix, or if it's the format, or something else entirely, but it's night and day for me.
I don't think that's true - the loudness wars haven't really been a thing for a few years now, the streaming services all "normalise" the loudness which makes pushing it in the master pointless.
There are very noticeable differences on some recordings. I think that’s probably a question of whether the Atmos version is a straight re-encoding or whether they took the time to do some other editing as well, which can make these comparisons really confusing since people will swear they’re talking about the same thing.
As I understand it, atmos / spatial recordings are a full re-master when it's done to older recordings so yeah, there's definitely going to be a big difference when compared to masters from years or decades ago.