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The biggest banks and brands in India as well as the government organizations do this type of poorly thought communications all day.

The other day an email from the oldest and biggest bank of India landed in my inbox

Truncated Subject line on mobile said "Cash Withdrawls made ..."

My heart skipped a beat because I did no such thing with my account.

Turns out it is a marketing mailer with subject "Cash Withdrawls made Easy!"

Facepalm.




Well, the marketing person who came up with message can pat themselves in the back because you bet the engagement on that one was thru the roof.




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