Reading The Four by Scott Galloway, Apple, Facebook, Google, and Amazon were dominating the market 7 years ago generating 2.3 trillion in wealth. They're worth double that now.

The Four, especially with its AI, is going to control the market in ways that will have a deep impact on government and society.

Yeah, that's one of the developments i'm unable to spin positively.

As technological society advances the threshold to enter the market with anything not completely laughable becomes exponentially harder, only consolidating old money or the already established right?

What i found so amazing about the early internet, or even just the internet 2.0 was the possibility to create a platform/marketplace/magazine or whatever, and actually have it take off and get a little of the shared growth.

But now it seems all growth has become centralised to a few apps and marketplaces and the barrier to entry is getting harder by the hour.

Ie. being an entrepreneur is harder now because of tech and market consolidation. But potentially mirrored in previous eras like the industrialisation - i'm just not sure we'll get another "reset" like that to allow new players.

Please someone explain how this is wrong and there's still hope for the tech entrepreneurs / sideprojects!

Seems like the big tech cos are going to build the underlying infrastructure but you'll still be able to identify those small market opportunities and develop and sell solutions to fit them.