That may be survivorship bias. How many TLA projects failed that we never heard of?

Not to mention the number of times I've tried to do a web search on an ordinary English word because someone thought that was brilliant to use as a product name and it turns up nothing because they didn't get as popular as Git or didn't have other distinctive keywords to go along with it, such as when your query not only includes "bash" but also "variable" that is unlikely to occur in a dictionary entry about the verb to bash

I'd be very surprised if there is no causal relationship between names and the chances of success, all else being equal, and the devil is in the "all else". Evidently this is not a problem with a big enough marketing budget (think Teams and Meet), but without that it may be much more economical and practical to think of a useful name