They're already losing customers. Here's a customer's comment from their blog:
"As a paying customer, I’m so happy to hear you’ve put “no effort into it in the last year. I can confirm this by the total absence of leads from Sortfolio, despite the health of our other initiatives.
After reading the "sales pitch" I instantly had the same thought as the customer you quoted did. It really shows they are trying to make money out of something that no one wants IMO.
"As a paying customer, I’m so happy to hear you’ve put “no effort into it in the last year. I can confirm this by the total absence of leads from Sortfolio, despite the health of our other initiatives.
Account cancelled."