The reason most people have even heard of Navalny is because he went back to Russia. That move is what caused the western media to pick up the story and run it on the news for months on end. The imagery it produced, videos of him leaving the plane, saying goodbye to his wife, getting arrested, standing trial, were what catapulted the wests exposure to the opposition movement in Russia. It was an incredibly well played calculated move that unfortunately did not pay off because that coward Putin has his finger on the mobile oppression palace 24/7.