I think the facts are mostly on Meta’s side, even when you remove price. Meta is on somthing like 8th generation VR. Apple is a newcomer. The impressive Vision Pro tech just can’t stand up to 10 years of iterative product development. It’s not a iPhone moment at all, though I think Apple will end up being very competitive if they stick to it for a few years. Great for VR, great for Meta.
Ask BlackBerry how that worked out. Apple is the newcomer, however as they design their own hardware & have the best companies to build cutting edge tech, they will continue to move forward. They needed to get a foot in the space and now they have. Time will ultimately tell.