I totally get that framing can make a difference, unfortunately in politics it often seems to be the largest factor. If the system is that fragile, though, it does make me question if its the right answer. People that can should be willing to help subsidize those in need because they see it as the right thing to do, not because they're convinced by a story that may be more spin or even a hit of gas lighting "for the greater good."

That said, with regards to dividing "everyone else" with such phrases, I wish politicians hadn't done so well leveraging phrases that best explain a program as divisive language. It is one part of the population subsidizing others, and there shouldn't be anything wrong with that. Politicians get involved, though and such phrases become weapons to keep "everyone else" divided and unaware how similar we all are. If you want to stay in power, just keep your people fighting themselves so they never look up.