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I call this the "shiny window effect".

30 years ago, when I started my first business from a converted garage, I used to think about all of the chaos I had to deal with. I'd look at the big companies with their shiny, mirror glass windows and think "when we're that size, we'll have it all figured out".

Then we started working for these large companies. We were supplying IT solutions to try help them deal with their chaos. I realised then that the only difference between them and us was the shiny windows and the scale of their chaos.

I apply this on a human level too. There's not one of us that has it all figured out, despite outward appearances.



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