Most voters simply feel compelled to vote and go for the overall feel or 'brand' of the politician.
I agree. Something the Obama campaign understood and mastered. I don't want to make this an overly political discussion, he's made some moves and gestures I disagreed with, has some policies I didn't like but he knew how to run an election and change the conversation. Branding is what did it for him.
I agree. Something the Obama campaign understood and mastered. I don't want to make this an overly political discussion, he's made some moves and gestures I disagreed with, has some policies I didn't like but he knew how to run an election and change the conversation. Branding is what did it for him.