the former would seem to me to be a hilarious case of trying to compete with etailers at their game
You may be thinking of it wrong. Online has advantages, brick-and-mortar has advantages. If brick-and-mortar can start to take away some of the advantages of online, they can out-compete by virtue of their natural advantages.
You may be thinking of it wrong. Online has advantages, brick-and-mortar has advantages. If brick-and-mortar can start to take away some of the advantages of online, they can out-compete by virtue of their natural advantages.