When talking about Hetzner pricing, please don’t change the subject to AWS pricing. The two have nothing in common, and intuition derived from one does not transfer to the other.
If all you need are some cloud servers, or a basic load balancer, they are pretty much the same.
If you need a plethora of managed services and don't want to risk getting fired over your choice or specifics of how that service is actually rendered, they are nothing alike and you should go for AWS, or one of the other large alternatives (GCP, Azure etc.).
On the flip side, if you are using AWS or one of those large platforms as a glorified VPS host and you aren't doing this in an enterprise environment, outside of learning scenarios, you are probably doing something wrong and you should look at Hetzner, Contabo, or one of those other providers, though some can still be a bit pricey - DigitalOcean, Vultr, Scaleway etc.
Why? The only reason I'm using Hetzner and not AWS for several of my own projects (even though I know AWS much better since this is what I use at work) is an enormous price difference in each aspect (compute, storage, traffic).
Well, in my case at least, what they have in common is that I can choose to run my business on one or the other. So it's not about intuition, but rather facts in my case: I avoid spending a significant amount of money.
I (of course) do realize that if you design your software around higher-level AWS services, you can't easily switch. I avoided doing that.
