> Why do this though from McDonalds point of view?
Same as every other org that incentives you to use channels that leak your data. They use it to extract more value from you, whether it's selling your data, buying your data from other vendors to augment their first party data, or a combination of both.
Same as every other org that incentives you to use channels that leak your data. They use it to extract more value from you, whether it's selling your data, buying your data from other vendors to augment their first party data, or a combination of both.