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The setup cost and batch size are likely both too large to justify it without a large number of prepaid orders.

It might actually be easiest to run such a second printing as a second kickstarter campaign.




No need to actually do KS, just organize it as a group buy: If enough people commit and put down a deposit, the run is funded and it happens. If not just unwind it.


Isn’t that effectively almost exactly what Kickstarter does?


It’s a fundamentally different problem because you’re not, from either side really, worried about the classic Kickstarter “funds raised but we can’t keep our promises” issue. You probably already have a working relationship with a print house, print ready source files, and on the financial side you probably know exactly what all your cost basis is, e.g. setup costs of $x, $y printing costs per copy and fulfillment costs of $z. Kickstarter’s fees aren’t nothing.




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