Social is here to stay. Socialization is the dominant use of all forms of communication, as it always has been, and we are seeing that being (clumsily, haltingly) applied to the web. Things will change, mutate, evolve, etc. but social isn't going away, though a lot of the norms of social on the internet of today may well fall by the wayside, just as other aspects of social interaction in the physical world have as well over time.
Social is here to stay. Socialization is the dominant use of all forms of communication, as it always has been, and we are seeing that being (clumsily, haltingly) applied to the web. Things will change, mutate, evolve, etc. but social isn't going away, though a lot of the norms of social on the internet of today may well fall by the wayside, just as other aspects of social interaction in the physical world have as well over time.